144 CISOs in the room. 46 opportunities. $11.5M of pipeline. One year, four JAPAC markets.
Projected, on our conversion math. You host. We fill the rooms with CISOs and Heads of Security at 1,000+ employee companies in Singapore, Malaysia, India and Indonesia.
We build the named list, run the outreach, book the 1-on-1s and track every deal in your CRM. $10K a month. Named CISOs in front of you from month one.
Your Q2 post says more AI means more security. That is the room: securing AI adoption, with CISOs who are living it.
Why now: your Q2, in your own numbers
Source: Jonathon Dixon, LinkedIn, 27 August 2026.
Your buyers (CISOs and security leaders, 1,000+ employee companies)
Projections, 12 months
The program at a glance
What you get
Target list. Named CISOs and Heads of Security at large enterprises, by market.
The access. Small, senior, in-person rooms co-led by CrowdStrike and NO BS.
Meetings. Qualified 1-on-1s, tracked by name and stage in your CRM.
Reporting. A live dashboard, plus weekly progress meetings.
Why it works
Warm start. 30 meetings with AI founders and CTOs for ByteDance's BytePlus in 3 months, 5 to POC.
The model. Give before you take: senior access peers can't reach alone.
Conversion. 70% of participants to 1-on-1s; 40% of those to CRM opportunities.
Scale. ~7,600 senior security buyers across four markets.
Why it's low risk
Cost. $10K per month for twelve months.
Payback. Seven projected new logos, ~$1.75M signed ACV, before expansion.
Phased. Singapore and Malaysia first, then India and Indonesia once proven.
Transparent. Every name, stage and week visible.
Growth is accelerating. Senior CISO access in JAPAC is still earned one room at a time.
Net new ARR is up 51% globally. JAPAC keeps pace by landing enterprise logos, and the CISOs who sign them do not answer cold sequences.
You set the tone in February: #SpeedMatters. The fastest pipeline is the one that starts in a room.
Why are these rooms hard to reach?
Every security vendor wants the same CISO
Platform and consolidation pitches land on the same CISOs every week. Another demo does not land. A peer conversation on securing AI does.
SIEM and SOC moves are trust decisions
Replacing a SIEM or rebuilding a SOC is a multi-year bet. CISOs ask peers they trust before they ask vendors.
New team, new pipeline needed
Five leadership appointments since February set up FY27. Four markets, each needing local networks and weekly outbound discipline. Pipeline for the team to sell into has to come from somewhere.
Give before you take.
Behind every senior enterprise security platform deal that closes in this region is a high-level peer-to-peer relationship. You can't build that relationship by making asks, you need to offer something of value first.
Spearfish in a small elite pond, not hit-and-hope
Decision making in APAC is top heavy. A dozen of the right people in an intimate setting beats a thousand badge scans.
Reach out like a peer
A real message from a real peer, about something they care about. Not InMail, not AI-slop emails, definitely not cold calls.
Ride CrowdStrike's own momentum
Next-Gen SIEM and SOC migration, Falcon Flex, the secure-AI wave and new launches are built-in credibility. Time the room around them, and the invite carries CrowdStrike's own momentum, not a cold ask.
Offer something they want, not something you want to give
A real conversation on real issues with real peers. Not whitepapers, webinars or demos.
Share your point of view
Project credibility through your point of view, told through stories, experience and insight. No slide decks.
Earn the 1-on-1, never demand it
You've built credibility, authority and goodwill before your ask. The follow-up is more organic and more to-the-point because they already know and respect your point of view.
This isn't theoretical. We convene the exact senior rooms, then convert them.
Our playbook is seat-agnostic: convene the senior people you need to reach into a room they actually want to be in, then convert. Here is that motion working across clients, industries and geographies, including with AI founders and CTOs on a technical product. It is the same motion we would run for CrowdStrike with CISOs and Heads of Security.
Proof point
ByteDance: outbound to AI founders and CTOs
Who we did it for: ByteDance's BytePlus AI product. A direct, peer-to-peer outbound motion, no event, straight into the calendars of founders, CEOs and CTOs at AI and technology companies.
The ICP in the room: technical senior buyers on a technology platform. 30 meetings in 3 months, 5 progressing to POC.
Why it maps to CrowdStrike: same motion, same kind of buyer. Peer-to-peer outreach to senior technical leaders on a platform, converted to real pipeline. It is the play we would run to open CrowdStrike pipeline with CISOs across four markets.
Who we met:
More proof points
Integrate: CEO dinner event in Singapore
An evening for B2B marketing leaders, co-hosted with the CEO of Integrate, on the revenue impact of trusted marketing data. View the post on LinkedIn ↗
In the room:
Serious Fluence: creator marketing lunch in Singapore
We co-hosted the lunch with their CEO, Prem, on the future of creator marketing. See the post on LinkedIn ↗
In the room: 9 senior marketing leaders from named target companies, 70% converted to 1-on-1 meetings, 40% of those to a CRM opportunity. Same mechanic, different seat.
Serious Fluence: Creator marketing lunch in KL
A private lunch in Kuala Lumpur, co-hosted with the CEO of Serious Fluence, for B2C marketing leaders, on creator marketing. View the post on LinkedIn ↗
In the room:
Gimmefy: Brand marketer lunch in Singapore
A lunch event in Singapore, co-hosted by the CEO of Gimmefy, for brand marketers navigating the shift to AI. View the post on LinkedIn ↗
In the room:
Your buyers: senior security leaders at 1,000+ employee companies, across four markets.
CISOs and Heads of Security own the platform call. We start in Singapore and Malaysia, then add India and Indonesia.
| Market, by where the buyer sits | Tier | Senior security leaders |
|---|---|---|
| Singapore | Priority 1 | 923 |
| Malaysia | Priority 1 | 473 |
| India | Priority 2 | 5.5K+ |
| Indonesia | Priority 2 | 723 |
| Total | ~7,600 |
Methodology. LinkedIn Sales Navigator, October 2026. Each number counts people who currently hold one of twelve titles, based in that country, at companies with 1,001+ employees: CISO, Chief Information Security Officer, Chief Security Officer, Head of Information Security, Head of Cyber Security, Head of Cybersecurity, Head of Security, Director Information Security, Director Cybersecurity, VP Information Security, Head of Security Operations, Director Security Operations. It counts the seat, not anyone whose profile mentions security. India is shown at LinkedIn's display cap (5.5K+), so it is a floor. Counts are indicative and profile-weighted, not a census. Named, de-duplicated target lists are built on kickoff.
Sequence. Singapore (923) and Malaysia (473) first, the closest markets for in-person rooms. India and Indonesia follow, each as its own track.
Where we'd start, and how fast.
About 7,600 senior security buyers across four markets. Here is the sequence.
How we'd phase it across 12 months
Phase 1 (0-3 months): Singapore and Malaysia, the 1,396 buyers closest to your team and easiest to convene in person.
Phase 2 (3-6 months): Kick off Indonesia (723) and India (5.5K+), each as its own track.
Phase 3 (6-12 months): Deepen every market as results land, tied to the Next-Gen SIEM and SOC migration conversation.
Within each phase, the motion:
- Find the right peopleBuild the named target list from the ICP: the exact CISOs and Heads of Security worth a room, by market.
- Reach out like a peerReal messages from real people to the few who matter, not a sequence tool running on its own.
- Convene the roomSmall, senior, co-hosted sessions on running a modern SOC and consolidating security platforms, the kind of room they actually want to be in.
- Earn the 1-on-1Every room converts into named 1-on-1s, and we sit in every meeting that matters.
- Live trackingDashboards on activity, conversion and deal progression in your CRM, so you always see the pipeline.
- Weekly updates with usA standing weekly check-in where we walk the numbers together and agree the next moves.
What the program is worth, in your terms.
NO BS takes full accountability for the top of this funnel. The defaults below reflect what we typically see, but move the sliders to your own numbers to get a real view of what this NO BS x CrowdStrike collaboration could produce.
Default sliders reflect our working estimate over 12 months: 18 rooms × 8 senior buyers is about 144 reached, 80% to a real 1-on-1 (115), 40% of those to a sales opportunity (46), about a 15% win rate on close (7). At a $250,000 average ACV that is $11.5M in pipeline and $1.75M of signed annual contract value, roughly 14.6× the $120k in first-year fees, before any account expansion. Move the sliders to your own numbers.
Operators, not consultants.
Most firms sell you a plan. We are the team that executes it, in the room, from month one.
Moving Asia from strategy deck to P&L.
More on NO BS ↗
NO BS is a sales execution firm that helps enterprises build pipeline and close deals across APAC.
We don't advise from the sidelines or theorise about markets, we work in them: running outbound, winning meetings, hosting sales conversations, building pipeline, closing deals and learning directly from buyers.
Yuri Bhanage, CEO
Led by CEO Yuri Bhanage, who brings 15+ years of hands-on sales experience in Asia, across SE Asia, China, India and the US, from Fortune 500 to seed-stage startups. Selling to enterprise clients like AIA, Accenture, EY, KPMG, Braze, Almosafer, American Express and New Relic. Connect on LinkedIn ↗
Most relevant here, Yuri has run outbound motions for ByteDance's BytePlus (into founders and CTOs) and for technical, developer-facing products (Braze, New Relic), so selling a platform to a senior technical buyer is familiar ground.
Rahul Gokhale, Director
Brings a senior operating perspective from large, complex organizations, with leadership roles at Microsoft, Zendesk, KPMG, Deloitte and Korn Ferry, the Microsoft and Zendesk years putting him squarely in the enterprise platform and SaaS world CrowdStrike's buyers live in, across customer success, partnerships, transformation and leadership. Connect on LinkedIn ↗
Case studies
ByteDance
30 meetings in 3 months with founders and CTOs for the BytePlus AI product, 5 progressing to POC stage.
WhyQ
Built an outbound enterprise sales motion from scratch, leading to a US$200K+ enterprise deal closed in the first 3 months.
Serious Fluence
50 meetings in 3 months with senior B2C marketing leaders from the likes of Google, Airwallex, Samsonite and Estée Lauder.
Why NO BS
Results from month one
Outreach, meetings and pipeline building from day 1, landing in the first month, not after a long ramp.
Enterprise access, without the overhead
Reach the top levels of the enterprises you want, without investing millions in a market-development team to get there.
Results that count, not theories
Meetings, opportunities and deals, tracked by name. Not market theories or a strategy deck that sits on a shelf.
What we'd need from you.
We can get into a lot more detail from here, but four questions first.
- Do the projected outcomes align with your targets?
- What questions do you have on our approach?
- How big a priority is this for you?
- What budget can you allocate to achieve these outcomes?